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  • About Basically Soho

    • Created by a NYC mom of two
    • Inspired by travels to beautiful destinations
    • Designed in the heart of SoHo, NYC
    • Created to provide a sense of escapism for parents

Copy of Our Story

BASICALLY SOHO is a brand born and inspired by travel to destinations around the world (and life in Soho, NYC with a little one). The idea for BASICALLY SOHO was born in an apartment on bustling and busy Canal Street in NYC, at the intersection of Soho, Tribeca and Chinatown, BASICALLY SOHO.

BASICALLY SOHO Collection is a children’s line inspired by destinations.

 About The Founder:

As a new mother, who gave birth months before the Covid pandemic began, I became obsessed with the softness and comfort of bamboo baby clothing. At the same time, I often reminisced and longed for my pre-baby and pre-pandemic vacation escapes.

BASICALLY SOHO Collection combines comfort for your little one and escapism for you. Our designs are meant to take you and your family, from the comfort of your home to your favorite destination. This could be a place you’ve visited in the past, have plans to see or where you need to mentally escape to for a few moments.